FBA 91: Industry Shifts & Digital Fitness with Brad Robinson of Ritual Gym [Part 2 of 2]



In part 2, Jack talks to Brad Robinson, CEO of Ritual Gym, on how they’ve adapted to Covid-19, how they’ve been supporting franchisees and the quick roll out of Ritual Anywhere, a platform that Brad knew had to be world-class.

Listen to part 1 of the interview here

 

GUEST RESOURCES

BRAD ROBINSON ON LINKEDIN

RITUAL GYM

RITUAL ANYWHERE APP DOWNLOAD

 

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

 

 

INTRO

Welcome back to the FBA podcast

Today is part 2 of our interview with Brad Robinson, CEO of Ritual out of Singapore.

If you haven’t heard part 1 I highly recommend going back to episode 90 – in that episode we discussed how Brad and his co-founder Ian built the Ritual Brand and created an offering that was world class.

In that episode we also dug into franchising and how Brad and Ritual responded to someone blatantly ripping our their brand and concept.

In this episode, we discuss how Ritual has tackled Covid-19 and everything that it’s brought – forced closures, a changed fitness landscape and in Brad’s case, how they’ve been supporting franchisees.

Ritual have just launched Ritual Anywhere – their new app – and Brad says in today’s podcast that it has the potential to be even bigger than the bricks and mortar business.

I love how his value and philosophy of making everything world-class, and it’s something he has certainly done with the app. There’s a lot of rushed solutions being put out there in the market and so it’s good to see that Brad and the Ritual team stuck to this core value.

Here is part 2 of our interview with Brad Robinson

 

OUTRO

Thank you to Brad for taking the time to jump on a call and share his thoughts with you, the listeners of the podcast.

Links to Ritual, Brad and the new Ritual Anywhere app are in the shownotes of the episode if you’d like to get in touch or find out more about what they’re up to.

We’ve been working hard here to release 2-3 episodes each week to help the fitness industry get through this shift and we’ve got loads of great interviews and episodes coming up. We’d really appreciate your support and the two ways you can do that are by leaving a 5-star review on iTunes and by sharing our info with a colleague or a friend in the fitness industry. That will help us raise the fitness industry in Asia, which is our mission on the podcast.

Thanks for your support, have a great day and we’ll catch you on the next episode of the Fitness Business Asia podcast…

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