FBA 90: Building The Ritual Brand & Franchising It Across the World with Brad Robinson [Part 1 of 2]



Jack welcomes on Brad Robinson, co-founder and CEO of Singapore’s Ritual Gym to talk about how Ritual started and how they built the concept, brand and franchise model.

Ritual now have franchise locations in markets including the US, Brazil and South Africa, with more planned domestically and elsewhere.

 

GUEST RESOURCES

BRAD ROBINSON ON LINKEDIN

RITUAL GYM

 

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

 

INTRO

Welcome to the FBA podcast

Today, I welcome Brad Robinson to the podcast who is the co-founder and CEO of Ritual Gym out of Singapore.

We’ve been speaking for some time about an appearance on the podcast so it was great to get Brad on to talk about the great things Ritual has been up to.

Ritual has been busy franchising in cities all over the world, LA, Johannesburg, San Paolo, to name a few, so I was interested to dig into how that has been and what’s he’s learned along the way.

Ritual was the first boutique studio I went to in Singapore and I remember another gym completely ripping off their concept and the look and feel of their brand – so I was interested to ask Brad about how that went down and how it felt.

This interview with Brad is in two parts, with today’s podcast about how Ritual came about and how Brad, along with his co-founer Ian Tan built the brand, the concept and the franchise model.

Ladies and gents, here is part 1 of our interview with Brad Robinson of Ritual Gym.–

 

OUTRO

I’d like to give a big shoutout and thank you to Brad for sharing all about his journey with Ritual.

Part 2 delves further into franchising as well as talking about how they’ve developed their digital offering, which has just been released.

Make sure you tune into the next episode, number 91, which is released on Wednesday.

Before you sign out, don’t forget to jump into the FIT Summit online this Wednesday. I will be hosting a panel on boutique fitness with some great industry guests – entry is free, and the link is in the show notes of this episode.

 

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