FBA 28: Fitness tech, Crossfit and client retention with Eric Malzone



Jack interviews Eric Malzone, host of The Future of Fitness podcast and fitness business consultant on what’s happening stateside.

They delve into fitness technology, Crossfit’s journey and what we can learn from there success and we touch on many little gems that you’ll be able to work into your business.

In today’s episode we discuss:

  1. How a text message started Eric’s fitness business journey
  2. Starting a Crossfit box at the start of the global economic crisis
  3. How and why Crossfit exploded 2010 onwards
  4. Focus on retention; keep your clients
  5. What trends are there in the US that we may see in Asia soon
  6. What’s happening in fitness tech
  7. Why the first 90 days of a client’s life cycle are so important
  8. Narrowing down on your niche
  9. Just like fitness, don’t expect quick, easy results in business

 

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

 

GUEST INFO

ERIC MALZONE ON LINKEDIN

FITNESS BLITZ RADIO

FUTURE OF FITNESS PODCAST

CERTIFIED COURSE CREATION

 

INTRO

Welcome to the Fitness Business Asia podcast. I am your host, Jack Thomas, and today is part 2 or the interview with EricMalzone.

So in our last episode we did something a little differnet and turned the tables, with Eric interviewing me on BASE, our journey and the fitness scene in Asia.

In this episode, it’s my turn to interview Eric and we touch on Crossfit, how that’s exploded, the things they’re doing well and what the future holds for them.

We also discuss the importance of retention, a topic that is getting more coverage and is just so important in developing a strong business. We talk about trends and fitness tech that you’re seeing in the states and that we can expect to see in Asia soon and we also talk about how the fitness business game is not as easy as many anticipate and some of the shifts you can make in your mindset to gear up for success.It was great to connect with Eric so without further ado, here’s part 2 of our interview…

 

OUTRO

That was Eric Malzone of the Future of Fitness podcast. I’d like to take this opportunity to thank Eric for his time. It was great to connect and to hear his thoughts as someone who really has been embedded in the fitness industry over in the states for a while. He’s interviewed hundreds of people for his podcast so he has a deep insight into what’s going on.

Eric has a few projects on the go and is releasing a service that helps people create profitable online courses. All the links to his projects are in the shownotes.

Thanks for listening – if you’d like to support the podcast please do share this with friends and leave us a review. It really does mean a lot and it helps us expand this movement, reach more people and raise the standards of the industry, which everyone benefits from.

If you’re new to the podcast don’t forget to go back into our archives and download any relevant podcasts for you – we have a ton of great interviews with industry leaders that you can learn a lot from. And finally – last but not least – don’t forget to subscribe to get top fitness business content each and every Monday.

Wherever you are in the world, thanks for listening and we’ll catch you next Monday…

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