FBA 68: Sales and bringing in new customers with Linda Tang of WeBarre [Part 2 of 2]



Jack talks sales with Linda – what worked for her when she opened her first studio, through to the techniques WeBarre has used to open 5 successful studios across Singapore and Hong Kong.

Sales are the lifeblood of any business and whatever stage you’re at, this episode will give you some guidance and ideas on how to sell effectively.

  1. Bringing customers into the first WeBarre studio
  2. The pros and cons of free trials
  3. Building a compelling trial offer
  4. The power of word of mouth
  5. Their approach to converting trials to full clients
  6. Focus on value, not discounts
  7. Singapore vs Hong Kong reflections

 

GUEST RESOURCES

LINDA TANG ON LINKEDIN

WEBARRE

 

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

 

INTRO

Welcome back to the FBA podcast, my name is Jack Thomas, I’m the host of the show and first of all, let me wish you a very happy new year. We are committed to helping make this you and your business’s best year yet.

Today’s episode is part 2 of our interview with Linda Tang who is the co-founder of WeBarre out of Singapore. WeBarre’s original vision was to become Asia’s biggest barre brand and with locations in both Singapore and HK, they’ve certainly made a big impact on the industry.

If you haven’t heard part 1 of this interview yet then go back to episode 66 immediately to get up to date.

In today’s episode we go deep into sales. Now our last podcast that focused on sales was with Rich Hutson of Chi Fitness and it was one of our most downloaded and most popular episodes yet. Sales are the lifeblood of any business and Linda talks candidly about what she’s done and what’s worked for WeBarre.

Every gym owner wants and needs more sales and I’m sure today’s episode will give you some good ideas for 2020.

Without further ado, here is part 2 of our interview with Linda Tang of WeBarre and we start off the interviewing with me asking Linda, what she did to drive sales when she opened her first studio…

 

OUTTRO

That concludes part 2 of our interview with Linda Tang of WeBarre. I’d like to take this opportunity to thank Linda for being so open with her story and advice. Linda has a desire to help the industry grow and develop in Asia, which makes her a great friend of the podcast!

If you enjoyed our interview with Linda then two other must listen episodes are Anabel Chew in episode 52, who is Linda’s co-founder at WeBarre and also episodes 30 and 31 with Rich Hutson, where we dig deep into sales.

That’s it for now guys – next week we’re back to a solo episode from myself – in the meantime, have a great week and we’ll catch you next Monday on the FBA podcast.

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