FBA 55: Creating a brand that lasts decades and fitness technology, with Ryan Hogan CEO of Les Mills Asia Pacific

Photo credit: Les Mills Asia Pacific



Jack talks to the head of Les Mills APAC on how they’ve kept their brand and offering so strong and relevant for over 20 years.

We also dive into technology and how that’s changing the fitness scene and what steps gyms need to take to ride the wave of change rather than be wiped out by it.

In this episode…

  1. How Les Mills started
  2. The ‘secret sauce’ of Les Mills success
  3. Building a tribe of 130,000 instructors worldwide
  4. People like consistency? (7:00)
  5. Breakdown of the Asian market
  6. How bigbox in Asia can compete with boutiques
  7. Putting on a large scale event with 1,000s of coaches
  8. Virtual classes with no instructor
  9. Technology and digitalization of the fitness industry
  10. What’s next for Les Mills

 

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

 

GUEST RESOURCES

RYAN HOGAN ON LINKEDIN

LES MILLS ASIA PACIFIC

LES MILLS GLOBAL

 

INTRO

Welcome to the FBA. I am your host, JT, and for today’s episode we are speaking to Ryan Hogan, who is the Asia Pacific head of one of the biggest brands in world fitness, Les Mills.

Ryan is really switched on when it comes to the fitness industry in this region so really is the perfect person to get on the podcast. I was interested to hear his take on how Les Mills has not only stayed relevant since it was founded in the late 90s, but has continued to go from strength to strength over the years. That’s not an easy thing to do in a fast changing industry.

We also dived into fitness technology, which is a hot topic and something that Les Mills has really invested into recently with some interesting offerings to compliment their core of live group classes with an actual instructor.

Ryan is a top bloke and was really open and wiling to share all his thoughts and insights with you, the listeners of the Fitness Business Asia podcast.

Here is our interview with Ryan Hogan, CEO of Les Mills APAC…

 

OUTTRO

I’d like to thank Ryan for sitting down at his Singapore hotel for our interview. He really knows his stuff and is very switched on so it was a pleasure to share his insights with everyone.

Ryan will be speaking at the FIT Summit in April 2020 so make sure you pick up a ticket whilst they’re at their early bird rate.

In other news, I have been invited by LinkedIn as a beta tester for the new LinkedIn live feature so add me on LinkedIn for some live episodes and general banter – you can find the link to my profile in the shownotes.

That is all for this week, thanks for listening, have a great week ahead and we’ll catch you next week on the fitness business asia podcast.

Leave a Reply

Your email address will not be published. Required fields are marked *

search previous next tag category expand menu location phone mail time cart zoom edit close