You’re opening a premium boutique gym or studio and want to create an experience and concept that is truly special and industry-leading

You have an operational boutique gym that needs help, specifically in sales, marketing, branding, recruitment or company culture

You have one or two studios that are running well and you want to expand

Jack Thomas is the founder and CEO of BASE, voted Asia’s Best Gym 2018 at the Fitness Best Awards and Bangkok’s Best Fitness Studio 2020 in the ClassPass Awards.

Jack is a regular speaker at the fitness industry’s biggest events in Asia such as FIT Summit, Asia Fitness Conference, ExPro and FIBO, as well as hosting the Fitness Business Asia podcast, Asia’s top weekly fitness business resource on a mission to raise the standards of the fitness industry in the region.

Jack enjoys working with:

  • Those in the boutique premium space
  • Those who want to create an industry-leading concept and experience
  • Those who want to create a well run business that can thrive and scale
  • Those who are motivated and ready to take action, but need some guidance
  • Those who are willing to invest in being the best they can be

Jack does not work with:

  • Those who aren’t motivated. If you’re looking for someone who’ll get you pumped and tell you to get up at 5am and journal, this won’t be a good fit
  • Those who aren’t willing to take big action in driving their business forward

First time consultation (1 hour) –  125USD

1 hour – 250USD

2 hours – 450USD

Monthly Consultancy/Mentorship – email for details at [email protected]

ENQUIRIES –[email protected]



Managing Director of The LAB, Bangkok

Founder and CEO of BASE

Founder and host of the Fitness Business Asia Podcast

Conference Speaking Engagements

Jack Thomas Podcast Appearances


  • Asia’s Gym of the Year 2018 from Fitness Best
  • Bangkok’s Best Fitness Studio from ClassPass Awards
  • Nomination for Rising Star of the Year 2020 for Asia’s top fitness executive under 40 at the FIT Summit Awards of Excellence (awards postponed)


  • Columnist for Men’s Health magazine 2014-2016
  • Regular contributor to BK Magazine, Bangkok’s largest free English language magazine
Jack Thomas at the Fitness Best Awards receiving Asia’s ‘Gym of the Year’ 2018
Jack Thomas speaking at the inaugural FIT Summit Conference in Singapore
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