181. Why we’ve partnered with ClassPass

We’re proud to announce that we’re partnered with one of the biggest fitness companies in the world and the first billion dollar unicorn of this decade: ClassPass.

ClassPass has had a big impact since they launched in Singapore in 2018 and as they are an important player now in Asia's fitness scene we knew it would be good to have them involved in this podcast's conversations.

ClassPass have been a strong partner of ours at BASE and we’ve gained a lot from our relationship with them. With a positive mindset and the right approach, ClassPass can work for your business and you can convert CP clients to become full members - in future podcasts we’ll be going through ways in which you can use the platform to your advantage and ClassPass are happy that we’re doing that, even if it means ClassPass members becoming your members.

One of the things I most respect about our partnership and one of the non-negotiables of us working together was complete objectivity and no control over our content. The ClassPass team were insistent that we get out the best information to help gyms and studios in our shared mission to raise the standards of the fitness industry in Asia.

We’re proud and excited to be working with ClassPass and appreciate their support in helping us in our mission to raise the standards of the fitness industry in Asia.